A Business Plan is a detailed blueprint for building a given company. A business plan contains all that the Feasibility study has plus specific time-lines, detailed budgets with monthly and seasonal forecasts, letters of intent, resumes of staff, background, competition, strengths & weaknesses, work sheets and a full notations, appendix and all related and required documents that will be referenced as the company is being developed. 

A well-written business plan will show what revenues can be expected and when to expect them, what overheads and expenses will need to be paid and exactly when they will be due. It will also show staffing levels and salaries along with costs of employment, sales levels with monthly and seasonal trends, setup costs, building/office costs, utility and telephone costs, legal, insurance and accounting costs, office furniture and supplies costs and a myriad of other cost projections as well as legal requirements and conformation to regulations.

In addition to the revenue projections and costs, the business plan will feature sections on demographics, objectives, expansion plans, contingency exercises, product and services market introductions, regulatory requirements and the  laws of City, State and Federal governments relating to the business / project and much more. A well-written business plan can help maximize potential and minimize overheads, liabilities and risk associated with any project.

Over the years we have written many feasibility studies and business plans for new and expanding airline operators. We have started several airlines from scratch and are able to offer hands-on assistance and support from day one until the project is complete.

What does a Business Plan show and why do your need one?

First, let’s imagine that you are planning on building a valuable W2E project. What is the first thing you want to know? Of course, can the project reach its projected revenues? Can it succeed and remain in operation functioning as intended.

These are the practical every day considerations of any management team.

For any new project the single document that means the difference between a positive or negative outcome is 100% , the Business Plan. If the plan is well and truly written and the lender and his advisors can see clearly in acceptable format, exactly how the facility is going to operate,  make the loan repayments and avoid default, that project is far ahead.

The plan has to show, in clear understandable terminology and acceptable, recognizable format, a minimum of a five year, month by month financial projection reflecting every possible overhead contrasted against variable revenues.

The plan has to introduce the key officers and staff and contain detailed resumes of the principals. The plan has to show in detail how the facility will serve its proposed markets and allow the readers to see that the management team indeed understands the mechanics of the business.

An W2E project is exactly equal to the sum of its parts and no more. The plan must show how the facility intends to operate and maintain the technology, where and how it will be maintained and a detailed list of equipment that will be provided.  There needs be comments and description of spares, tooling and storage. The plan needs to show exactly where the facility will be located and how the operating team will be retained and trained along what each level of staff and management will be paid. There has to be a very detailed set of projections indicating the number of employees that you will have to retain both initially and as the operations grows.

You will have to have letters of intent included in the appendix from all the relevant parties. For example, the appendices will require letters from the various civil authorities under which the plant will be operating indicating that they have reviewed and are in accord with the plans. A letter from an insurance broker is often an additional requirement. In fact, for every statement in the plan there has to be back- up documentation in the appendix.

The plan has to detail every single area of the new company so that lenders and bankers can have confidence that the management team does, in fact, have a very clear idea of exactly what is required for success. Absent a plan that reflects all of the above, the project will have little or no chance of being judged loan worthy.

Remember, there are literally and easily at least 250 of hours of detailed number crunching work in any Business Plan that is worth the name. We are a work for fee company. We ask for 50% of our fees in advance with the balance on delivery based on a detailed performance agreement.

There are only a few companies in the world actually capable of doing what we do and we are the only one who have actually done what we tell others how to. All of our personnel are lifetime hands-on professionals not college kids hired by a New York consulting company. A poorly written Business Plan is valueless and will not be given consideration in the real world.